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Wine Studies Research Hub

Wine Industry Exploration

Key Search Terms for Regional Branding

  • Regional Marketing Campaign
  • Brand Audit & Health Check
  • Oregon Regional Visitor Statistics
  • If You Can't Fix it, Feature it
  • Unique Wine Region Events
  • Umbrella Brands
  • Brand Truths
  • Service Quality as a Brand
  • Brand DNA
  • Regional Heroes
  • Wine Visitor Travel Motivations
  • Visitor Surveys
  • Fish-in-the-Stream Analogy
  • Stakeholder Partnering Pros/Cons
  • Winery Themes
 

Getting Reference Help

  • E-mail a Question to Reference
  • Phone Reference at 503.399.5231
  • Chat reference: Please use the form below
  • We recommend that you include an e-mail address so that you can receive a transcript of your chat and so the library can send you any followup help.

Getting Reference Help

  • E-mail a Question to Reference
  • Phone Reference at 503.399.5231
  • Chat reference: Please use the form below
  • We recommend that you include an e-mail address so that you can receive a transcript of your chat and so the library can send you any followup help.