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Social Media Tools
- Google Ad Words
- Create a Google AdWords Account, then use the AdWords KeyWord Planner to develop the best list of search terms to target in an online ad campaign. Help page
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- Google Alerts
- Let's you automatically monitor the web for topics of interest. You are alerted when new content is published.
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- TrackSocial
- Create an account. Users can create their own network of wineries of a particular size or geography or mix; this service will display all those network members on a graph to show their relative social media "buzz" and engagement. See how you are doing versus your competitors. Reports and other services are available. The Social Advertising service lets you create targeted Facebook ads.
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Getting Reference Help
- E-mail a Question to Reference
- Phone Reference at 503.399.5231
- Chat reference: Please use the form below
- We recommend that you include an e-mail address so that you can receive a transcript of your chat and so the library can send you any followup help.
